Amazon to close the majority of its 87 spring up stores in the US starting in April
Amazon will close the majority of its 87 spring up areas in the U.S. in April, the organization said Wednesday.
Amazon has pop-ups inside Whole Foods areas, Kohl's stores and shopping centers around the U.S. The shops let clients attempt Amazon items —, for example, Fire tablets, Kindle e-readers, Echo smart speakers — and Amazon services, similar to Prime Video, Audible and Kindle Unlimited.
“Across our Amazon network, we regularly evaluate our businesses to ensure we’re making thoughtful decisions around how we can best serve our customers,” an Amazon spokesperson told CNBC. “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and br...